Resource Hub for Sport and Recreation Clubs

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Effective marketing of your club can play a key role in increasing membership, improving your club culture, attracting sponsorship and can contribute to building stronger and healthier local communities.

Things to remember when you're creating marketing collateral and communications for your club

• You can’t be what you can’t see. Make sure the images and graphics on your website, publications and social media reflect the whole community.
• Use inclusive language and terminology.
• Ensure your communications are accessible for people with disabilities.
• Open your events with an Acknowledgement of Country.

Sport Australia have provided a communication plan, marketing strategies and other tips for the public to access and begin to implement.

Sport New Zealand have created a great webpage that provides important information and tips on marketing and communications for sports clubs. You can download marketing plans and media release templates straight to your computer.

Play by the Rules provide a number of tips for club coaches, committees and players using social media. There is also information provided on the importance of creating a social media policy.

Good Sports have created a social media tool kit. The tool kit explains the benefits of using social media and provides advice on the best ways to reach your community through social media.

Change our Game have created The Change Our Game Women in Sport and Recreation Communication and Marketing Guidelines in conjunction with the Victorian Equal Opportunity and Human Rights Commission (VEOHRC) to assist community sport and recreation organisations looking to develop inclusive communication and marketing practices.

Club Support provides resources on marketing and communications. It also provides a range of templates that are free to access and to download.

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All sport clubs in Victoria that provide services, programs or facilities for children are required to comply with Child Safe Standards, to ensure that the safety of children is promoted, child abuse is prevented, and allegations of child abuse are properly responded to.

The Child Safe Standards are minimum compulsory standards for all organisations that interact with children and young people. The Standards aim to prevent abuse through a focus on cultural change and help to protect children from the risks of abuse.

On 1 July 2021 the Victorian Government announced new Child Safe Standards to more closely align with the National Child Safe Principles. The New Standards come into effect on 1 July 2022.

If you require assistance in understanding and meeting the Child Safe Standards, we recommend getting in touch with your state sport association.

Working with Children Checks

The Working with Children Check is a screening process for assessing or re-assessing people who work with or care for children in Victoria. If you are a volunteer that works with children you are required by law to have a valid working with children check.

• Working with Children Check

Useful links

Information on the child safe standards and the seven child safe principles

• Child Safe Standards

Summary of the New Child Safe Standards

• Commission for Children and Young People

Child Wise Helps sport and recreation clubs become child safe

• Child Wise

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More information to come.

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If your club has a confirmed case of COVID19, you must follow the process below;

Process for clubs to take:

• Call Council's Recreation Liaison Officer.
• Call DHHS and select option 4 on the carousel
• After speaking with DHHS, call Recreation Liaison Officer back and let them know the outcome of the phone call with DHHS.
• DHHS will advise if your club must close or if you can remain open.
• Until DHHS can provide you with an update and advice, you must cease club operations.
• If DHHS can’t provide an update, the club needs to close and follow the process set out at: https://www.coronavirus.vic.gov.au/confirmed-case-workplace
• If DHHS can provide an update, the club needs to follow those directions and follow the process set out at: https://www.coronavirus.vic.gov.au/confirmed-case-workplace
• Council's Recreation Participation Officer will support your club to follow the directions of DHHS.
• The Recreation Liaison Officer will organise a deep clean of your club if required and advised by DHHS.
• The Recreation Liaison Officer will work with the club to determine when it is okay to resume activity and open the club.

Resources related to COVID19 in general & also in the instance your club has a positive case, can be found under 'Important documents' on the home page of the Resource Hub.