Marketing and communications


Effective marketing of your club can play a key role in increasing membership, improving your club culture, attracting sponsorship and can contribute to building stronger and healthier local communities.

Things to remember when you're creating marketing collateral and communications for your club

  • You can’t be what you can’t see. Make sure the images and graphics on your website, publications and social media reflect the whole community.
  • Use inclusive language and terminology.
  • Ensure your communications are accessible for people with disabilities.
  • Open your events with an Acknowledgement of Country.

Sport Australia have provided a communication plan, marketing strategies and other tips for the public to access and begin to implement.

Sport New Zealand have created a great webpage that provides important information and tips on marketing and communications for sports clubs. You can download marketing plans and media release templates straight to your computer.

Play by the Rules provide a number of tips for club coaches, committees and players using social media. There is also information provided on the importance of creating a social media policy.

Good Sports have created a social media tool kit. The tool kit explains the benefits of using social media and provides advice on the best ways to reach your community through social media.

Change our Game have created The Change Our Game Women in Sport and Recreation Communication and Marketing Guidelines in conjunction with the Victorian Equal Opportunity and Human Rights Commission (VEOHRC) to assist community sport and recreation organisations looking to develop inclusive communication and marketing practices.

Club Support provides resources on marketing and communications. It also provides a range of templates that are free to access and to download.

Categories: Marketing and Communications
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